Grow Your Business value in the industry

It's not about buzzwords, it's all about your business – how you manage it day-to-day and how you grow it long term. That's why the CASRO Annual Conference is so popular each year with senior executives from companies throughout the business intelligence space. Join us for this rare opportunity to discuss critical industry and business management issues and the chance to explore new opportunities.

Always known for providing events of the highest quality – with expert, objective speakers at a premier venue and top-notch food & beverage – this year's edition at the spectacular Stein Eriksen Lodge will not disappoint. Breakfasts, lunch, dinners, book signings, breaks and cocktail receptions are included with your registration and make this an unsurpassed value in the industry.

Don't get lost in the circus atmosphere so common at industry events. At CASRO, you have the opportunity to have candid, quality conversations with decision makers at research agencies and other leading firms in the business intelligence industry.

There will be plenty of networking activities and you won't be sold to from the podium. Each session provides expert advice and valuable perspective from practitioners and business leaders from within the industry and outside it.

Learn about and get peer perspectives on:

Expert, Objective Speakers
Among those scheduled to present on this year's program, include:

Ryan Smith


J. Walker Smith

Executive Chairman
The Futures Company

Michael Smerconish

TV Host, Author, Columnist

Steve McKee

McKee Wallwork + Company

Martin Ford

Author, Rise of the Robots: Technology and the Threat of a Jobless Future

Nikki Stone

Olympic Gold Medalist,

Karyn Schoenbart

President and Chief Operating Officer,
The NPD Group

Patti Sanchez

Chief Strategy Officer,

Erik Qualman

Author, Entrepreneur

Bill Guerin

Catalytics Performance Consulting

Carolyn Galvin

Primary Intelligence

Jason Maughan

Chief Analytics Officer/Data Scientist,
Pure Predictive

Eileen Campbell

Chief Marketing Officer,
IMAX Corporation

Sarah Simon

Director, VOC Consulting, Americas,

Rastislav Ivanic

Co-Founder & CEO,

Scott Miller

Vision Critical

Jeffrey Resnick

Managing Partner,
Stakeholder Advisory Services, LLC

Andrew Cannon

Executive Director,

Melanie Courtright

Executive Vice President,
Research Now

Chuck Davis

CEO, Prodege, LLC

Merrill Dubrow

President & CEO,
M/A/R/C Research

Scott Hess

EVP/Generational Intelligence,
Mediavest | Spark

Simon Chadwick

Managing Partner, Cambiar L.L.C.

Michael Brereton

The Eli Broad College of Business
Michigan State University

Conference Co-Chairs

David Shanker

CEO, The Americas, Lightspeed GMI, Lightspeed All Global

Rob Stone

CEO, Market Strategies

Stay tuned - Many more will be announced in the coming weeks.

Networking & Recreation

Tour Olympic Park
Explore the site for bobsleigh, skeleton, luge, ski jumping and other events at the 2002 Olympic Winter Games.

Check out Historic Main Street
There are plenty of shops, art galleries and historic buildings to discover in this charming old mining town.

at one of several superb courses nearby.
  • Comments from Attendees of the 2015 CASRO Annual Conference in Miami

  • The venue, the networking, and the camaraderie were all great.

  • Topics were really interesting. Speakers were brilliant.

  • Insightful sessions and great networking opportunities.

  • Great speakers, very well organized and good networking.

  • Very informative and I really liked the back-and-forth dialogue.

  • The quality of the attendees and functions were top notch.

  • It was nice that each company was only represented by a few people, so that with every new interaction you were able to learn about a new organization.

  • Excellent organization, and everybody could participate totally, it had a good communication atmosphere.

  • High quality speakers and the right balance of content and networking.

  • Appreciated that there was effort to get people into the exhibit hall.

  • One of the best CASRO conferences I've been to.

  • Although not every topic was one that applied to me, I appreciated the great variety.

  • Had a broad and interesting array of topics and speakers.

  • Great presentations and speakers. Schedule worked well. Hotel was beautiful.

Exhibitors & Sponsors

Premier Sponsor
research now



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Media Sponsors
quirksGreen Book

Have Meaningful Conversations with Top Executives; Build Your Brand -

View Details on Sponsorships & Exhibiting



Monday, October 24
6:30 p.m. – Welcome Reception (Sponsored by Critical Mix)
Tuesday, October 25
7:30 a.m. – Registration / Breakfast with Exhibitors
8:30 a.m. – Welcome Remarks
8:50 a.m. – Stuck in the Middle with You: How Did We Get Where We Are (Politically), and What Will It Take to Get Out?
- Michael Smerconish, CNN
9:50 a.m. – Ryan Smith, Qualtrics
10:20 a.m. – Break with Exhibitors
10:50 a.m. – Eileen Campbell, CMO, IMAX
11:20 a.m. – Connecting with the ‘Post Generation” – Scott Hess, Mediavest | Spark
12:30 p.m. – Lunch
1:45 p.m. – Protect Your Business: Expert Information Security Advice for Research Companies
2:10 p.m. – “Vanishing Point: The Pivot Points of Disruption and Inspiration” – J. Walker Smith, The Futures Company
2:45 p.m. – Technology and DIY Tools – A panel discussion featuring client-side researchers
3:35 p.m. – Break with Exhibitors
4:05 p.m. – “Communicate to Transform” – Patti Sanchez, Chief Strategy Officer, Duarte; Co-Author, Illuminate
4:45 p.m. – An Oxford-Style Debate: The Future of CX Research
5:30 p.m. – Nikki Stone, Olympic Gold Medalist
6:00 p.m. – Adjournment
6:00 p.m. – Cocktail Reception in Exhibit Room (Sponsored by Ascribe)
7:00 p.m. - 10:00 p.m. – Dinner
Wednesday, October 26
8:30 a.m. – Breakfast with Exhibitors
9:30 a.m. – Opening Remarks
9:35 a.m. – Erik Qualman. Author, Entrepreneur
10:35 a.m. – Break with Exhibitors
11:00 a.m. – Chuck Davis, CEO Prodege/ & MyPoints; Venture Partner, Technology Crossover Ventures
11:25 a.m. – Technology and the Threat of a Jobless Future
- Martin Ford, Author, "Rise of the Robots"
12:15 p.m. – Panel Discussion: Machine Learning / AI in Market Research
1:05 p.m. – Adjourn for Organized Recreation (Olympic Park Tour, Trip to Downtown Park City) / On Your Own
7:00 p.m. – Cocktail Reception (Sponsored by Bernett)
8 p.m. - 9:45 p.m. – Dinner (Sponsored by Ugam)
9:45 p.m. - 11 p.m. – After Hours Reception
Thursday, October 27
8:30 a.m. – Breakfast with Exhibitors
9:00 a.m. – Open Forum
9:30 a.m. – Opening Remarks
9:35 a.m. – “Transformation IQ: Join the Journey” - Jeffrey Resnick, Stakeholder Advisory Services
9:55 a.m. – Karyn Schoenbart, The NPD Group
10:35 a.m. – Steve McKee, McKee Wallwork + Company
11:05 a.m. – “Engaging and Influencing in Times of Change” – Bill Guerin, Catalytics Performance Consulting
12:25 p.m. – Conference Adjourns



CASRO Members


Team Pricing

Members Only
$1,395 each
For registrants #2-X

Non Member


*Must stay on site to receive these rates

A Premier Five-Star Resort

Stay at the magnificent Stein Eriksen Lodge for just $249/night.

Hotel Room Discount Ends September 30

CASRO has secured a special room rate of US$249/night. Contact the hotel directly and mention the CASRO room block to reserve your room at this rate.

The Stein Eriksen Lodge is a European getaway in the heart of Park City, Utah. More than a resort hotel, and recently named the best hotel in the world, Stein Eriksen Lodge Deer Valley, has become a legend in its own right, offering guests an escape from the hustle and bustle of everyday life.

At Utah's only Forbes Five-Star hotel, guests enjoy ski-in/ski-out access to Deer Valley Resort, Forbes Four Star dining at Glitretind and Troll Hallen, a Forbes Five-Star 23,000-square-foot spa, heated outdoor pool, heated outdoor walkways and après ski, making Stein Eriksen Lodge a premier year-round resort destination.